The Generalist Advantage: Proven Framework to Explore the Potential of 4 Types of Generalists at Work

 

Transition from a specialist into a generalist to meet the demands of the new world of business

 

This book delivers a compelling argument as to why generalists―those with diverse skill sets and broad industry exposure―hold a unique advantage in shaping the future of work. It provides actionable insights for those who are still going down the path of the specialist, in this age of AI.

Inspiration Behind the Book

Dr. Mansoor Soomro reflects on his journey of navigating the paradox of choosing between specialization and generalization.

Drawing from both personal experiences and organizational insights, this journey ultimately inspired him to write The Generalist Advantage.

Book Story Featured on BBC

Leo Ulph, BBC presenter, highlighted Dr. Mansoor Soomro's Specialist vs. Generalist story, sharing it with listeners across the UK as a thought-provoking and empowering narrative.

(Footage Courtesy: BBC Radio Kent)

Claim Your Free 60mins Masterclass!

Pre-order your book copy

from any website or outlet convenient to you

any format (hard cover, paper back, ebook, audio book)


Submit pre-order proof

Receive your masterclass invitation

→ a live masterclass session hosted online on 25 April 2025 (you will get an exclusive invitation to join)

→ you can pick one of the two slots: Slot 1: 2-3pm GMT or Slot 2: 10-11pm GMT

→ event recording will be available, incase you cannot join live